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Google Ads
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Our project is a premier custom wheel shop based in the USA. We are dedicated to transforming vehicles with high-quality, custom-designed wheels. We cater to car enthusiasts, off-road adventurers, and anyone looking to enhance the aesthetics and performance of their vehicle through personalized wheel solutions.
Before partnering with Omniscaled, Atomic Wheels had no structured Google marketing in place, and their Meta campaigns were spending heavily on existing customers instead of driving new customer acquisition. We faced the challenge of taking over an account with weak data foundations and were tasked with rebuilding the setup and scaling performance as quickly as possible.
We audited the advertising account and discovered issues with misconfigured conversion tracking and competition from other advertisers. Subsequently, we reviewed the website and found no errors.
We began by restructuring the entire Google Ads account to establish a clean, data-driven foundation. The previous setup lacked segmentation, proper tracking, and product organization, which weakened performance and limited scalability. Our first step was to rebuild the account in a way that aligned with Google’s best practices and ensured accurate data from day one.
Atomic Wheel's product feed was not optimized, causing competing products to show against each other and driving up costs. We reorganized the product structure, fixed feed attributes, and aligned categories to ensure Google could properly understand and distribute each product. This set the foundation for stronger Shopping and PMAX performance.
Once the structure and tracking were fixed, we deployed new Performance Max and Shopping campaigns built around high-intent audiences and clean product segmentation. These campaigns focused on maximizing visibility, reaching new customers, and driving profitable conversions.
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Atomic Wheels saw a clear shift in performance once the new Google Ads structure, tracking, and campaign setup were implemented. The updated foundation allowed Google to correctly identify high-intent buyers, reduce wasted spend, and prioritise top-performing products. As a result, overall traffic quality improved, conversions increased, and the account began scaling sustainably with far stronger efficiency than before. The combination of accurate data, clean product segmentation, and disciplined optimisation created a measurable lift in both revenue and return on ad spend.
May 2024
CPA
ROAS
Purchases
August 2024
CPA
ROAS
Purchases
Connect with us to gain a clear understanding of how our process can transform your brand. Let’s discuss a tailored strategy that works for you. Book your free consultation!
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