Client Overview

I began working with the owner in June 2022 across his 3 stores, which will soon be consolidated under a single brand, he has been in the clothing industry since 2017 and currently generates over $2 million in annual revenue, with consistent year-on-year growth.

Challenges

To get the Shopify above ROAS = 3.5

Reduce costs for paid traffic sources to 15% of total shop turnover

Test new traffic sources Google, TikTok

Prepare quarterly development strategy

Take over all online marketing anddevelop the project