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Google Ads
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Welovesupermom is the largest marketplace for parents in Asia. It offers a wide range of products and services for pregnant women, newborns, babies, and children under 10. The platform offers products in categories such as nappies, baby food, bathing accessories, strollers, car seats, bedroom products, children's clothing, toys, educational materials, and much more.
In addition, Welovesupermom has the largest parenting community in Asia, where parents can share experiences, learn, laugh, and find support. The platform actively helps expectant and new parents on their journey to parenthood through advice, product reviews, support groups, workshops, events, and other initiatives.
Founded by a group of mothers who understand the challenges of parenthood, Welovesupermom provides the best for children and their parents.
The client faced the challenge of attracting new leads and increasing engagement with their target audience. Despite the platform's great potential, more effective strategies were needed to achieve KPIs and test different hypotheses that could improve user engagement. The client sought a solution to optimize advertising campaigns through creatives and increase brand awareness among new parents and expectant mothers.
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A structured process was used to test different creatives, analyzing which visual elements and messages connected | best with the target audience. This enabled continuously improving the campaign's performance by adapting creatives to what worked better for users.
Various marketing hypotheses were tested systematically to determine which factors had the most impact on lead generation and engagement. Based on the results, the strategy was then adjusted in real-time to boost performance.
Key performance indicators (KPIs) were tracked throughout the campaign to ensure actions matched the client's lead generation goals. Strategies were constantly updated to maximise impact and get the best results.
The successful campaign implementation proved that optimization and flexible strategy management could achieve high results, increasing the acquisition of new customers at a minimal cost.
August 2021 - Septemeber 2024
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Leads
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