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TikTok Ads
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True Sea Moss is a health-focused brand specializing in high-quality sea moss gel products designed for individuals seeking natural wellness solutions. Their products are sustainably sourced and rich in essential vitamins and minerals, promoting overall health and well-being.
The brand struggled with:
They needed a marketing partner who could re-engineer their funnel, lower costs, and scale their customer base profitably.
We broke down their existing ad campaigns, cutting wasted spend and rebuilding targeting with high-intent audiences. This gave us a clear foundation to scale profitably. They had strong products and a loyal community, but their ads weren’t converting at the level they needed to hit their revenue goals.
We set out to understand why the conversion rate was underperforming by thoroughly analyzing user behavior and benchmarking against key competitors. Through this process, we identified several points of friction across the buying journey.
To address these issues, we completely optimized the product pages for speed, clarity, and persuasion — improving the overall user experience and making it significantly easier for customers to complete their purchase.
The updated product pages led to...
Increase in new customer orders
increase in website conversion rate
Decrease in customer CPA
Boost in total Shopify revenue
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We launched new ad creatives with bold visuals, audience-specific messaging, and disruptivehooks to capture attention and convert at scale.
We tested calls-to-action, retargeting sequences, and upsell strategies, ensuring every ad dollar went further. With Omniscaled, the brand went from struggling with high costs and low conversions to scaling profitably with a funnel designed for growth.
Janurary 2024
CPA
ROAS
Purchases
April 2024
CPA
ROAS
Purchases
Connect with us to gain a clear understanding of how our process can transform your brand. Let’s discuss a tailored strategy that works for you. Book your free consultation!
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